Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.

Journal of Strategic Marketing IF is increased by a factor of 0.81 and approximate percentage change is 48.5% when compared to preceding year 2017, which shows a rising trend. The impact factor (IF), also denoted as Journal impact factor (JIF), of an academic journal is a measure of the yearly average number of citations to recent articles

2017-8-16 Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28-35. 30 from other people’s experiences with a certain marketing offering. Felix et al.

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has Journal of Strategic Marketing: Ingenta Connect Publication Journal of Strategic Marketing ISSN 0965-254X (Print); ISSN 1466-4488 (Online) In the context of strategic marketing, a paper in the Journal of the Academy of Marketing Science that summarizes the studies on resource-based theory (RBT) in marketing argues that RBV “provide (s) an important framework for explaining and predicting the basis of a firm’s competitive advantage” (p. 1); and finds, however, that empirical studies in this context in marketing are very sparse (Kozlenkova et al., 2014). Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.

Journal of International Studies, Vol. 8, No 2, 2015, pp Athens Journal of Business and Economics - Volume 2, Issue 1 – Pages 71-84 the organizational culture, at the strategic business level marketing leads the. Kotler P. Marketing management. 11th ed.

Journal of Strategic Marketing, 24 (1), 5-19. Information via DOI. Kilenthong, P. , Hultman, C. M. & Hills, G. E. (2016). Entrepreneurial marketing behaviours: impact

Follow. Hybrid. E-ISSN: 1466-4488. Print-ISSN: 0965-254X.

International Journal of Strategic Marketing Practice (IJSMP) is a peer reviewed journal published by IPRJB. The journal is published in printed and online version. Being a high factor journal IJSMP is accredited ISSN and DOAJ bodies world wide. To view more details about this journal and published articles, visit Journal Site

10, pp. 135-156, 2002. 15 Oct 2010 Smith, Katherine Taken, Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying (2010). Journal of Strategic 18 Nov 2020 Abell, F., D., Hammond, & S., J. 1979. Strategic market planning : problems and analytical approaches. Englewood Cliffs; London (etc.)): Corporate planning often overlooks operational goals and its approach to strategy is top down. In. Page 3.

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2010-4-1 Journal of Strategic Marketing is a journal covering the technologies/fields/categories related to Strategy and Management (Q1); Marketing (Q2).

Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing. Citation: Valentina Kirova, (2017)"Exploring the Role of Strategic Marketing Department," Journal of Marketing Development and Competitiveness Vol. 11, Iss.2 , pp.
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The scope of the journal includes business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions.

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Journal of Strategic Marketing; ISSN: 0965-254X; 1466-4488; Ytterligare sökbara ISSN (elektroniska) 1466-4488: Förlag: Routledge: Tidskrift. Lunds universitet Box

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Journal of Marketing Strategy (JMS) Vol. 5 Issue 3, December-2017, ISSN: 2347-3770 | Impact Factor: 4.73 Journal of Marketing Strategy (JMS) engagement

Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of.

Search in: This Journal Anywhere Browse the list of issues and latest articles from Journal of Strategic Marketing. Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has In the context of strategic marketing, a paper in the Journal of the Academy of Marketing Science that summarizes the studies on resource-based theory (RBT) in marketing argues that RBV “provide(s) an important framework for explaining and predicting the basis of a firm’s competitive advantage” (p. 1); and finds, however, that empirical studies in this context in marketing are very sparse (Kozlenkova et al., 2014). Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.